Artists & Makers
Start Your Own Craft Brand
Posted November 3, 2016
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Hey Kessy Shop

Thinking of making your own sellable and sustainable craft brand? Consider these five factors first!

1 Visit craft fairs.
Observe what products are available or lacking in the market. If the product you’re thinking of making already exists, see how you can put a different spin to it. Or better yet, come up with another unique product so you instantly stand out and introduce something new to buyers!

2 Come up with a catchy brand name.
Make it short and memorable! And no, it doesn’t need to have a direct connection to the type of service or product that you offer. Before settling on a name, do a quick check online to see if it already exists! You wouldn’t want to change names in the middle of establishing your brand, right?

3 Focus.
Concentrate on making one to two quality products first. What’s your main product? Do you want to do just commissions, sell at bazaars and fairs, or offer workshops? Be realistic about your abilities, the quality and marketability of your products, and your budget.

4 Make space and make time.
Do you have a work area in your home or garage where you can create uninterrupted? Make sure you have a separate working space for your new business. It doesn’t have to be a large area—it can be as small as a table. The important thing is that it’s dedicated to your business. Also, if you have a 9-to-5 job, how will you devote time for your new endeavor? Will you work on the weekends or create after dinner? You decide!

5 Have a good marketing plan.
Develop a plan to promote your products through various means. Who is your target audience? How will you reach them? Will you create a Facebook, Twitter, and/or Instagram account? Do you need to have a website or blog? Do you want to collaborate on a giveaway with crafters and makers who already have a huge online following? These are just some of the things you’ll want to address in your plan.

Have other tips to share? Sound off below in the comments section!


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